And when it comes to website design for Melbourne businesses, first impressions are vital. Eight seconds is all you have to convince a visitor to keep looking at your site.
Regardless of whether you sell accounting services, run a pizza restaurant, paint houses, exterminate pests, are a personal trainer, or have any other kind of business where you sell something to someone, your website should be an asset.
According to Australia Post’s Whitepaper, 4 out of 5 people actually buy online. Of the online purchases, 1 in 5 is made on a mobile device.
But even when purchases are not made online, consumers do their online research.
You can no longer rely on people coming to your premises and not looking further because they are tired of schlepping around. When someone walks into an office, salon or shop, they’ve likely already checked out the competition and made their choice.
The job of a website is to influence that choice.
A Melbourne business website design should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.
That’s why an outstanding web design is the linchpin of successfully turning website visitors into potential, and then paying, customers, whether through online purchases, or directing them to your premises.
The 1 minute video below explains just how important a great website is.
Three things to think about:
At minimum, your website is the online face of your business. For people who search for you on the web, it’s the first impression they’ll get, and has a MAJOR impact on sales.
Secondly, it’s an information hub. Maybe your prospect already knows who you are, but needs to find contact information, or to know your operating hours, or to find specific details about the services you offer… failure to provide succinct information in an easy-to-find way will hurt your business.
Thirdly, and at least as important as the other two things we’ve mentioned already, the way your website is configured will impact if people can even find you in the first place.
If you’d like to read more about online marketing for small business, head to this page and download the PDF.
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Actually, our report is not free – it can cost you dearly if you DON’T order it, because you won’t know if you are OK.
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